Capstone rolls out new brand identity and logo
A new look, same trusted service
When we ask our clients what they appreciate about Capstone, they point to the deep 1-to-1 relationships we’ve developed or mention our experience in a wide range of wealth management services. Some point to the unwavering trust they have in their advisors.
“Personal relationships built on trust and transparency, and our broad experience have guided our work since we first opened our doors. It was time to ensure our brand reflected those values,” explains Troy Bute, CFP®, co-founder and senior wealth advisor at Capstone Financial Advisors. “We wanted to capture the personalized service our clients want and our team’s dedication to offering the strategies and solutions that meet their needs – something that’s only possible when we know our clients well.””
Now, we are pleased to introduce our new brand identity for Capstone Financial Advisors – one that better highlights the services, approach, and knowledge clients have come to expect from the team.
Our new brand includes a fresh logo that represents growth and a constant eye on the future. Created with a nod towards masonry, our logo is comprised of angular “C” letterforms that encircle a diamond, representing our clients and their goals. These elements evoke Capstone’s mission in the way they’re arranged—with our client and their goals and successes at the center of all we do.
The refreshed identity also includes:
A new color palette to demonstrate the professional yet personable service we provide
Warm, approachable language to highlight our culture that focuses on building strong client relationships
A refined website design that signals the personalized and trusted services our clients experience
A new tagline, “Invested in Your Future” that articulates our longstanding commitment to your financial and personal success
But, even more importantly, the new spirit of our brand better captures who we have always been, and what we have always done for our clients.
“Our new brand clearly articulates our purpose to guide our clients toward successful financial futures by offering integrated wealth management advisory, coupled with valuable personalized service,” adds Troy. ”
Keep reading to learn more about our new brand identity and logo – and how we’re continuing to offer the same service, advice, and guidance our clients have come to expect from us.
Personalized service
Our approach to wealth management centers on offering high-touch, personalized services that help our clients reach their financial goals. Now, this is better reflected through approachable copy that reflects the warm, caring nature of our team.
The new brand, including the logo, website design and colors, also expresses the relationship we build with our clients. We want our clients to feel confident and at ease with their advisors, and have the peace of mind that we’ll help them reach their goals. Many of our clients are high-net-worth individuals who expect a certain level of knowledge from their financial team. Our new brand with a warm, approachable, and professional color pallet and design better reflects this personalized experience our clients want and find at Capstone.
Guiding you through all life stages
At the heart of who we are at Capstone is a dedication to understanding our client’s financial needs, including their goals, challenges, and opportunities. This approach is true for our high-net-worth clients just beginning to accumulate their wealth to ultra-high-net-worth families seeking a total financial solution to maximize, protect, and preserve their wealth.
Navigating to financial success
Career growth and success bring a great sense of pride, accomplishment, and wealth. At Capstone, we understand that such achievements can also bring new questions, concerns, and opportunities. Our dedicated wealth advisors are here to answer questions, develop personalized recommendations, and help our clients grow their wealth today and in the future.
Preparing for a comfortable, enjoyable retirement
Many of our clients are also eagerly eyeing – and preparing for – retirement. As their professional careers draw to a close, they have questions on everything from determining the best time to retire, creating a plan that maximizes income during retirement, and addressing any potential concerns that might arise.
Here for you, always
At the end of the day, no matter what our logo looks like, and no matter where our clients are in life, they can be confident that we’ll be here to help them reach their financial goals – with personalized services built on deep relationships, proven experience, and devotion to supporting them at every turn.
We’d love to know what you think of our new look. Connect with your wealth advisor or learn more about our comprehensive wealth management services and how we’re here to help you.